Jan 6, 2020
Sheva Kastel is a personal shopper and
personal stylist. Sheva is also trained in determining someone’s
season/ color palette using the seasonal color analysis method.
This method factors in a person's skin tone, eye and hair color to
determine which colors most suit them. Sheva trained with Rochele
Hirsch using the Suzanne Caygil method.
Sheva’s goal is to help women feel confident when
getting dressed. Incorporating budget friendly finds with timeless
pieces Sheva is of the philosophy that fashion should be
approachable, attainable and most importantly fun.
What you will hear in this episode:
-Sheva and I discuss the idea that sometimes
impulsivity can be a good thing. Rather then letting fear determine
her course of actions, Sheva started her business by writing one
message on her community WhatsApp group offering her services as a
-We discuss the importance of women embracing their
own unique style. Sheva is a big proponent of women getting
their seasonal palette done as it simplifies the shopping
process . Women tend to glow and need less makeup when wearing
their colors. Most importantly the experience tends to be an
empowering one as women who are usually overwhelmed by a myriad of
clothing options are now given a streamlined guide to help them
look their best.
- As women get busier and busier, we are looking
for ways to outsource some of our responsibilities. Hiring a
personal shopper /stylist has helped so many women incorporate
fashion into their otherwise full and busy lives. Sheva works with
many women who need help in pulling together the numerous pieces
they already own. Being budget conscious and savvy on how to
incorporate high/low looks, Sheva helps women cultivate a wardrobe
unique to their personal style and aesthetic.
-We talk about self care and how important it is to
check in with ourselves and notice how we are feeling. By allowing
ourselves to be fully present with our feelings and acknowledging
what we need we are better equipped to deal with more challenging/
difficult emotions. Taking short breaks, seeking out some
stillness etc. these little habits can have a huge impact on our
emotional and physical health. This can be a challenging for us to
embrace as the predominant culture values being productive
over being healthy/happy.
Ninety Seconds To A Life You love by Joan I.
Big Magic by Liz Gilbert
Careergasm by Sarah Vermunt
City: Sydney, Australia
Style icons: Iris Apfel, Danielle Bernstein of We
( You can find out about the documentary on Iris