Shifra Klein is the former editor-in-chief at Joy of Kosher with Jamie Geller Magazine and Bitayavon. Together with her husband Shlomo, Shifra recently launched the much talked about Fleishigs magazine.
Each issue of Fleishigs is packed with easy to follow step by step recipes, beautiful photography, conversations and stories about today’s kosher foodies as well as information on exciting new trends, products and restaurants. Shifra lives with her husband, two sons and daughter in New York.
What you will hear in this episode:
– We talk about how print magazine remains ever so relevant to the Kosher consumer since Shabbat is a day where one refrains from electronics. Shifra maintains that in the food industry print magazines and books are on the rise.
-Shifra discusses her vision and goal for the magazine. She wanted a storytelling element as well as informative articles that add value to a reader’s knowledge and cooking repertoire.
– Shifra’s 3 key ingredients for success are: 1- hard work 2- persistence 3- planning what your success looks like and working towards it .
– We discuss the importance of remaining positive and enjoying the journey, the process, and even the challenges by looking at it as a learning experiences.
Book: Parenting with Love & Logic by Foster Cline ,MD & Jim Fay, Shifra is also looking forward to Adeena Sussman’s new cookbook which should be due shortly
Dinner: Roast chicken and potatoes
Some favorite restaurants: Marani (Georgian cuisine), Boru Boru